Dorothy Silverman
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NEWHOUSE PORTFOLIO
In the Public Relations Management and Leadership class, I was tasked with delving into a public relations "best practice" of my choice for the final project. I found that learning more about fashion influencer relations, especially the do's and don'ts within, would be best for the industry I'm looking to be in. To view my write-up on influencer relations, click the image to your left.
LVMH Fact Sheet
LVMH News Release
In the Public Relations in the Digitial Age class, I had the opportunity to complete numerous public relations assignments on a company of my choice. I decided to work for LVMH as I wanted to further my knowledge of the leading luxury conglomerate. By clicking on the images of the LVMH logo, you will be taken to the pieces I curated based on my mock role as a leading PR professional for the company.
LVMH Photo Opp
LVMH Op Ed
In the capstone campaigns PR class, I was part of a team that created a semester-long campaign for the senior day center in Syracuse, Silver Fox Adult Day Center. The final campaign book includes organizational analysis, action and response strategies, and tactics.
Blog ROSTIR Plan
Lead Discussant Presentation
In the Public Relations Writing for the Digital World-class, I had the opportunity to explore emerging social media and its affects on public relations. A majority of the assignments were also dedicated to improving my personal brand, or "Project You," which included creating a blog based on a passion of mine which is fashion and sustainability. The pieces above and below are just a teaser of a few of the assignments I worked on this semester.
Audience Persona
The Changing Elements of Modern Fashion Shows
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I am part of the fashion magazine on campus, Zipped, and this is the first piece I published for the magazine. I discussed the way fashion shows are changing, with examples of fashion week shows put on by Rihanna and Thom Browne. I specifically looked into how fashion shows have become more of a concert or presentation rather than a typical runway show with models merely walking down a catwalk showing the garments.
In the Public Relations in the Digitial Age class, we were tasked with representing a made up microwavable ice cream brand. In this piece of writing, I created an audience persona for the typical clientele that would be purchasing the product.
Sports Public Relations
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This is a piece of writing I put together for an assignment in my Intro Public Relations class. Throughout the piece, I touch upon the various specifications of sports public relations and the advantages and disadvantages of working in the field.
